PROTR Marketing Website

PROTR needed a brand presence to match the platform's ambition. The brief was to create a marketing website that communicated quality and intent from the first frame, converting both athletes and coaches across a dual-sided marketplace. The site leads with a dark, editorial hero and large serif type, establishing the premium register immediately before handing off to cream-toned feature and showcase sections that carry the product narrative. Sub-pages for athletes and coaches each speak directly to their audience, letting the platform present two distinct value propositions without diluting either. Built in Next.js with scroll-based motion throughout, the site functions as PROTR's primary acquisition channel across App Store, paid social and direct search.