PROTR AI Brand Video

A brand film for PROTR, produced with AI-assisted generation and hands-on post. Built to introduce the platform and sell its world, the piece was art-directed around a clearly defined audience, with the image style and treatment, the tone, grade and pace, all tuned to feel premium but accessible to everyday athletes. Shot vertical and cut for the feed, it was designed mobile-first, made to live inside the app and across social where that audience already spends its time. Athletic performance through a machine-creative lens, built to stop the scroll.